Wine of the Week: 2010 Mario's Vineyard, Trinchero Napa Valley
Music takes us out of the actual and whispers to us dim secrets that startle our wonder as to who we are... ~ RW Emerson
It was just two and a half years ago now when stepped out from behind the keyboard and onto the playing field as it was. I became the wine steward for Vons in San Diego, one of their top ten flagship stores.
In that position, I was no longer simply making recommendations from the lofty ivory tower of my blog, twitter, Vivino, delectable; [soapbox] but I was also taking those opinions to the sales floor, making key buying decisions. Those decisions catapulted my store into the top five for overall liquor sales, 75 percent of which was wine. In the two plus years, I was there, I changed the entire dynamic of the store, added a second cold box filled with Champagne and dry Rose wines, designed and built the first dry Rose Wine Island; which was later
emulated in other stores.
The imports section took its proper place on the number one wine aisle, and I got the pedestria…
It was just two and a half years ago now when stepped out from behind the keyboard and onto the playing field as it was. I became the wine steward for Vons in San Diego, one of their top ten flagship stores.
In that position, I was no longer simply making recommendations from the lofty ivory tower of my blog, twitter, Vivino, delectable; [soapbox] but I was also taking those opinions to the sales floor, making key buying decisions. Those decisions catapulted my store into the top five for overall liquor sales, 75 percent of which was wine. In the two plus years, I was there, I changed the entire dynamic of the store, added a second cold box filled with Champagne and dry Rose wines, designed and built the first dry Rose Wine Island; which was later
emulated in other stores.
The imports section took its proper place on the number one wine aisle, and I got the pedestria…
