About the Review Process

"Writers about wine should, at least on occasion, be troublesome, irritating and critical.” ~ Andrew Jefford

The Review Process: The Cuvée Corner Wine Blog generally does not perform blind tastings on the samples received. But that said, if invited to a blind tasting, I'll participate and report the results. I've however participated in many blind tastings, and the results are always the same I pick winners! Many think price influences judgment; but not in my book; quality and price are the key influences, period end of story. 

That said; all wines I choose for the review process; are evaluated in a similar vein as any "consumer" would, after purchasing a bottle to take home. I uncork an hour before dinner, decant if needed, slurp, write notes, the sample with a prepared meal, write notes, slurp some after dinner, write a final note.

*Moving forward [2016], this blog will only accept wines [samples] the editorial staff deems appropriate for the review process.*  

Trade Events: I attend many large trade events, where I swoosh, swish, slurp and spit quickly. I then write some hasty notes and move onto the next table. This process affords me to get a quick impression of a wine overall
quality and characteristics; this fact is noted in each review. 

I attend at least 5 major wine trade shows each year. Plus, to stay sharp, I attend the North American Wine Bloggers Conference to experience a new region each year. During these conferences; I can have the opportunity to sample a large variety of the new vintages, from many different regions around the world.
 
Straight Shooter: I consider every bottle of wine I purchase, every slurp I take via trade-tastings, on its own merits.  Unlike many "publications" I take into account QPR, [Quality Price Ratio] report the results as is, with no spin, no hype, and no guile.  

Most of the wines I review are purchased for my own personal use, I'm an "everyday wine drinker", so contrary to popular belief I'm not just in it for the samples.

*But you should be aware that many wine blogs are supplied via samples from PR agencies who are hired to get the word out for their client's wines.

Wine Subjectivity: Many of my fellow vino-sapiens out there are laboring under what I believe is a false premise [IMHO]. What is that you may ask? Well, I will lay it on the line; the premise that all wine is created equal. Umm, there's no other way to say it, that claim or belief is total nonsense. 

In my view, that notion is patently false; it's engendered from a sense of wanting to have the 'appearance of fairness', just remember nobody said life would be fair. As I always say, let each wine compete on its own merits and let the chips fall where they may, that's the fair thing to do.


Palate Progression: In my opinion, it takes time to build a palate [an opinion, by the way, shared my many], I like to think of it as a taste muscle [hello 750ml curls]. I'll admit it, in the beginning, I started out with a pedestrian palate [but I didn't know it] I was taken in by simple-wines. 

But I didn't stop there like so many folks do today. It was through constant tasting, exploring new wines, new regions, and education I figured out one important thing, not all wines are equal. That said, some wines are just 'plonk', while other can only be described as Über fantastic, and like I've said,  "price is not always a determining factor" balance, depth, soul are a good place to start.

Full Disclosure: In the interest of full disclosure, I do make mention in the review how I may have encountered the reviewed wine.

Regarding Publishing: Reviews will appear on the Cuvée Corner Wine Blog, and may also appear on Wine-Miles, and possibly be found on the following social media platforms, such as, Wine 2.0, Facebook, Instagram and I will post it on Twitter for nearly 22,000 vino-sapiens, who incidentally are mostly cork-dorks, wine-biz, etc. like me. 

What this means your brand; quite a bit of FREE advertising and a huge spotlight on your brand for a few days and in many cases proven traffic to your site and yes you may even start to hear those cash registers ring. Good Luck!

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