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About the Review Process

"Writers about wine should, at least on occasion, be troublesome, irritating and critical.” ~ Andrew Jefford

The Review Process: 
The Cuvée Corner Wine Blog generally does not perform blind tastings on the samples received. But that said, if invited to a blind tasting, I'll participate and report the results. I've however attended many blind tastings, and the results are always the same I pick winners. Many think price influences judgment; but not in my book; quality and price are the key influences, period end of story.

That said; all wines I choose for the review process; are evaluated in a similar vein as any "consumer" would, after purchasing a bottle to take home. I uncork an hour before dinner, decant if needed, slurp, write notes, the sample with a prepared meal, write descriptors, slurp some after dinner, write a final note.The entire process may take longer than desired, please indicate with the sample that an expedited timeline is needed or desired.

*Moving forward [2016], this blog will only accept wines [samples] the editorial staff deems appropriate for the review process.*  

Trade Events: 

I've attended many large trade events, where I swoosh, swish, slurp and spit quickly; I then will write some quick notes and move to the next table. This process affords me to get an immediate impression of a wine, measuring its overall quality and characteristics; this fact is pointed out in each review.

I attend at least 5 major wine trade shows each year. Plus, to stay sharp, I attend the North American Wine Bloggers Conference to experience a new region most years. During these conferences; I often have the opportunity to sample a large variety of the new vintages, from many different wine growing areas around the world.
 
Straight Shooter: 
Every bottle of wine I purchase, every slurp I take via trade-tastings or other informal settings, is judged on its own merits. Unlike many "publications" I consider QPR, [Quality Price Ratio] report the results as is, with no spin, no hype, and no guile.

Most of the wines I review are purchased for my own personal use, I'm an "everyday wine drinker," so contrary to popular belief I'm not just in it for the samples.

*But you should be aware that many wine blogs are supplied via samples from PR agencies who are hired to get the word out for their client's wines.

Wine Subjectivity: 
It's my opinion that far too many of my fellow vino-sapiens [other wine writers] out there in the vine hinterlands are laboring under what I believe is a false premise. What is that you may ask? Well, I will lay it on the line; the assumption that "all wine is created equal." Umm, there's no other way to say it, that claim or belief is total nonsense.

In my view, that notion is patently false; it's engendered from a sense of wanting to have the 'appearance of fairness,' just remember nobody said life would be fair. As I always say, let each wine compete on its own merits and let the chips fall where they may, that's the reasonable thing to do.


Palate Progression: 
In my opinion, it takes the time to build a palate; an idea, by the way, which is shared by many of my colleagues. I like to think of it as a taste muscle [hello 750ml curls]. I'll admit it, in the beginning, I started out with a pedestrian appetite for commodity wines [but I didn't know it] I was taken in by the low hanging fruit of simple-wines.

But I didn't stop there like so many folks do today. It was through regular tastings, exploring new wines, new regions, and education. Over the years, I come to one extremely important conclusion; while all 'men' are created equal, not all wines are created equal. That said, some wines are just 'plonk,' while other can only be described as Über fantastic, and like I've said, "price is not always a determining factor" balance, depth, a soul is an excellent place to start.

Full Disclosure: 
In the interest of full disclosure, I do make mention in the review how I may have encountered the reviewed wine in each article.

Regarding Publishing: 
Reviews will appear on the Cuvée Corner Wine Blog and may also appear on the following social media platforms, such as, Facebook, Instagram and I will post it on Twitter for nearly 23,000 vino-sapiens, who incidentally are mostly cork-dorks, wine-biz, etc. like me.

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