About the Review Process
Wine Subjectivity: Many of my fellow vino-sapiens out there are laboring under what I believe is a false premise [IMHO]. What is that you may ask? Well, I will lay it on the line; the premise that all wine is created equal. Umm, there's no other way to say it, that claim or belief is total nonsense.
In my view, that notion is patently false; it's engendered from a sense of wanting to have the 'appearance of fairness', just remember nobody said life would be fair. As I always say, let each wine compete on its own merits and let the chips fall where they may, that's the fair thing to do.
Palate Progression: In my opinion, it takes time to build a palate [an opinion, by the way, shared my many], I like to think of it as a taste muscle [hello 750ml curls]. I'll admit it, in the beginning, I started out with a pedestrian palate [but I didn't know it] I was taken in by simple-wines.
But I didn't stop there like so many folks do today. It was through constant tasting, exploring new wines, new regions, and education I figured out one important thing, not all wines are equal. That said, some wines are just 'plonk', while other can only be described as Über fantastic, and like I've said, "price is not always a determining factor" balance, depth, soul are a good place to start.
Full Disclosure: In the interest of full disclosure, I do make mention in the review how I may have encountered the reviewed wine.
Regarding Publishing: Reviews will appear on the Cuvée Corner Wine Blog, and may also appear on Wine-Miles, and possibly be found on the following social media platforms, such as, Wine 2.0, Facebook, Instagram and I will post it on Twitter for nearly 22,000 vino-sapiens, who incidentally are mostly cork-dorks, wine-biz, etc. like me.
What this means your brand; quite a bit of FREE advertising and a huge spotlight on your brand for a few days and in many cases proven traffic to your site and yes you may even start to hear those cash registers ring. Good Luck!